{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Why They Resonate","title":"Coaching call: Jay develops the premise of an entrepreneur and coach","html":"","width":"100%","height":180,"duration":2519,"description":"Very excited for this one, my friend: I'm releasing a recording of a coaching call I had with entrepreneur Michelle Florendo, who runs a business called Powered by Decisions. You'll hear us walk through frameworks you can use to turn messy or scattered thinking into a clear and differentiated premise Michelle can use to strengthen her messaging and thought leadership.\nFirst, I share a primer on premise development. What's a premise, and what makes a premise effective?\nThen, you'll hear the full call with me and Michelle.\nMichelle is a decision engineer, which is an entire academic field of research and knowledge which frankly most of us need to understand more about!\nThis is a fascinating look inside my process with clients and the process of turning your expertise into repeatable, powerful IP.\nLearn more about Michelle's work at poweredbydecisions.com.\n***\n\nABOUT ME\nHello! I'm Jay Acunzo. I help experts and service providers clarify their ideas and create sustainable momentum. Together, we turn your expertise into a distinct premise, clear message, owned IP, and signature speeches. Stop chasing attention. Become the one others seek.\nYou’ve done lots of things. Now it’s time to [be] a thing. It's time to stop chasing attention and become the one others seek.\nWork with me 1:1, book me to speak, or explore free resources at jayacunzo.com\nNow here's a technique called \"laddering down your message\" which I use with clients and my own message to the world. You can understand me in three simple phrases, in order. Try crafting your own!\nDon't market more. Matter more. (<-- what we want; a moment to align with you)\nThink resonance over reach. (<-- what we need, i.e. the premise I'm asserting)\nDon't be the best. Be their favorite. (<-- what we hope, aka our aspirational outcome)\nThat's called \"laddering your message,\" and it's something I help clients do as part of my 1:1 advisory process. \n\n***\n\nENJOY THE SHOW? PLEASE SAY THANKS!\n\nLeave a review on Apple Podcasts \n\nLeave...","thumbnail_url":"https://img.transistorcdn.com/U_5uFnjlo_zo1xLm_swtwR95pMaitmAz5tjzciVc9Lo/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS84ZjJi/ZWMxODZjNGFmYzk1/ZWRkYjE3MWUzMjM3/ZWY5Mi5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}