{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Fan Out Podcast: An AI Search Show","title":"Brandom: Why Fandom Is the Future of AI Search (AEO)","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/44945f76\"></iframe>","width":"100%","height":180,"duration":3126,"description":"AI search engines don't trust your blog — they trust your fans. In this episode, Krista and Kaleigh dig into \"brandom\" (fandom meets brand) and why third-party voices on Reddit, YouTube, and LinkedIn are now table stakes for showing up in AI search.\nThey cover:\nWhy Krista launched Fanout, an agency focused on offsite AEO\nWhy Reddit is to offsite what your blog is to onsite — and how to do it without the spammy tactics\nKaleigh's \"Source Signal Stack\": why LLMs trust voices furthest from brand control\nCreator vs. advocate vs. influencer — why the language is breaking and what to call this work\nTurning employees and customers into your most powerful advocates\nWhose job is this? The new T-shaped marketer (and why the CMO role is changing)\nMeasuring AEO: citation rate, share of voice, \"how did you hear about us\" forms, and why conversion rates from AI search are surprisingly high\nWhat we're fangirling over right now (agentic AI tools, non-alc beer, and deli container drinks)\nIf you work in SEO, content, community, or creator marketing, this one cuts through the noise on where AI search is actually headed.","thumbnail_url":"https://img.transistorcdn.com/mrWJyu7fXcQVKbMb_fxrfn-3CujRxqlvIUDOUWrxMFw/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS83ZTQ1/OWRiZWNmOWI2ZDE5/MmJiMDBlOGZhNTQ3/YTZmMC5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}