{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Luxury Item with Scott Kerr","title":"S03 E06: Ian McLernon, Chief Executive Officer of Rémy Cointreau USA","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/44bfd8a8\"></iframe>","width":"100%","height":180,"duration":2563,"description":"Rémy Cointreau USA Chief Executive Officer Ian McLernon sits down with The Luxury Item's Scott Kerr to discuss navigating the French wine & spirits company through a world of \"volatility, uncertainty, chaos, and ambiguity\" and which alcohol industry trends will persist amidst a slow return to pre-covid life. McLernon talks about the expansion of Rémy Cointreau's e-commerce strategy, including its partnership with online alcohol delivery service Drizly and launch of an immersive \"e-boutique\" for its high-end Louis XIII cognac; how centuries-old legacy brands \"innovate\" and why sustainability is instilled in everything they do. Plus: The story behind Cointreau's \"Love Letter\" ad in the Super Bowl\r\n\r\nFeaturing:\r\nIan McLernon, Chief Executive Officer of Rémy Cointreau USA (remy-cointreau.com)\r\n\r\nHost:\r\nScott Kerr, Founder & President of Silvertone Consulting (silvertoneconsulting.com)\r\n\r\nAbout The Luxury Item podcast:\r\nThe Luxury Item is a podcast on the business of luxury and the people and companies that are shaping the future of the luxury industry.\r\n\r\nStay Connected: \r\nTwitter: @theluxuryitem, @scott_kerr, @silvertoneconsulting\r\nEmail: scott@silvertoneconsulting.com\r\nNewsletter: brilliantcut.substack.com","thumbnail_url":"https://img.transistorcdn.com/pnzHEDg_0eoP61TTegy3_axuDU6MC94UZiG0tUt1M58/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzI5NTQvMTU2NjA2/NTIxOC1hcnR3b3Jr/LmpwZw.webp","thumbnail_width":300,"thumbnail_height":300}