{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Ecommerce Marketing School","title":"How To Run An Offer Without Upsetting Your Most Recent Customers #111","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/44e8b8bc\"></iframe>","width":"100%","height":180,"duration":188,"description":"You just bought something from your favorite brand. Then BAM! 2 days later, you get an email that they're offering 20% off sitewide...we've all been there. And it's a pretty brutal experience, isn't it? Don't get me wrong, offers are amazing. But you need to be thoughtful about who's getting them. Here's how you can run a killer offer without getting in hot water with your most recent customers.","thumbnail_url":"https://img.transistorcdn.com/sMVeX70GKzeK3YOAREsTcVW3yH2c8nGxt-bVpJRA8tg/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS85OTZi/MGRjY2M3MGFiYWE1/ZjQ5ODg4MTM0MDA2/MDc3Yi5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}