{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Floral CEO","title":"Should I invest in myself with training/coaching or YouTube it?","html":"","width":"100%","height":180,"duration":906,"description":"Investing in yourself can be scary and overwhelming not knowing if what you will learn has value and if you will see a return on your investment. The question of should I take this course and spend $x or should I Youtube it and wing it.I used to be the florist who felt I had been a florist forever so what would I really learn from something. I also was scared to invest in myself because the money wasn’t there. At this point I didn’t think I was worth investing in and I treated my business the same way. That all changed when a friend talked me into going to Flowerstock on Holly Chapple's farm. This was my first immersion into education, surrounding myself with elevated floral minds and being exposed to amazing floral educators. My mind was blown by the artistic out of the box designs of Sue McCleary, Gabriela Salazar of La Musa de las Flores, creative business like coach Julie Tobi and of course Holly Chapple. When I left that farm my mind was blown and my life was forever changed. That may sound dramatic but that trip inspired me to start my urban flower farm and take the Floret Farms workshop. It made me dig deep into defining what I truly want my business to look like in a creative business mastermind with Julie Tobi and enrolling in Sue McCleary’s virtual studio. This was just the tip of the iceberg because I started to notice the more design and business knowledge growth I had the more my average wedding increased. I then started consuming all sorts of personal development media- podcasts, books and our pal YouTube. But my investment didn’t stop there- I did design days with two local florists that I admired. I did coaching with a florist I admired that looked like she unapologetically did weddings she wanted to do and was paid accordingly to her amazing talents with grand and beautifully curated weddings filling her calendar.After my large initial investment I continue to try to learn and soak up knowledge from anyone I feel can add value to my business or...","thumbnail_url":"https://img.transistorcdn.com/FHz-UgopUhJpJn1O-4JHblhUpmcOM1-ut37jvDGyuz8/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS84ODcz/NzBkZGFkZjUyZjU5/ZTk5ODAxMTAzZjFj/NDIzNS5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}