{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Espresso Hour","title":"Revealing Ship 30's Million-Dollar Marketing Strategy | Espresso Hour E13","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/44fd1173\"></iframe>","width":"100%","height":180,"duration":3008,"description":"Want more FREE digital writing frameworks & tips like these? Join 50,000+ subscribers here: http://digitalwritingcompass.com In this episode, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole talk about their marketing funnel, specifically relating to email. (00:00) Intro (01:36) The Ship 30 email course (07:59) Why email courses are better than newsletters (17:03) How we left money on the table + common mistakes (19:19) Breakdown: our email marketing strategy (21:47) Email 1 (25:09) Email 2 (28:01) Email 3 (30:51) Email 4 (33:47) Email 5 (38:49) Email 6 (39:42) Golden nugget sweepstake tactic (43:08) You have a moral responsibility to sell (46:24) The simplicity of a digital business -------------------------------------------------------------------- Download our FREE 13,000-word ultimate guide: http://startwritingonline.com Start writing on Typeshare: http://typeshare.co • Follow Dickie on Twitter: http://twitter.com/dickiebush • Follow Dickie on LinkedIn: http://linkedin.com/dickiebush • Follow Cole on Twitter: https://twitter.com/Nicolascole77 • Follow Cole on LinkedIn: https://www.linkedin.com/in/nicolascole","thumbnail_url":"https://img.transistorcdn.com/KGRKIUPFwOODxIVZ6TKF4XOXflKopCNHKeX2NwT7kDs/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzI2MjU5LzE2Mzk0/NDczNjctYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}