{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast","title":"3 Steps to Repurposing Your Content for Every Channel","html":"","width":"100%","height":180,"duration":3196,"description":"In this episode, I talk to a real risk-taker, Harry Dry. He's done his research, knows his channels, and he's even grabbed the attention of Kanye West.He also runs Marketing Examples, a company who, surprisingly enough, provides a selection of real-world marketing examples. He has a gift for repurposing content depending on the channel and in today's podcast, he takes you through the process step-by-step.\nTopics covered:\nWhy most marketing content strategies don’t work\nHow to recognise an article that’s been written by someone who doesn’t care\nUsing a Twitter thread to promote an article\nBuilding connections on LinkedIn and marketing yourself on Reddit\nResearching your channels well and and understanding the nuances of each\nWhy consistency is the key to building trust\nThe reason that direction is more important than speed\nWriting your emails as though they were for your mum and dad\nResources mentioned:\nMarketing Examples\nCopywriting Examples\nKanye Story\nTop Dawg Entertainment\nSlack\nPrivy\nDave Gerhardt on EHM\nBarametrics Growth Manifesto\nMatthew Kobach’s Twitter\nSales for Founders\nExploding Topics\nDude with Sign\nQuora\nOgilvy on Advertising - David Ogilvy\nIndie Hackers (C.S. Allen’s comments)\n22 Immutable Laws of Marketing - Al Ries\nGrowth Design","thumbnail_url":"https://img.transistorcdn.com/tErK_MMK-L6psKsv8Q2vwohzj73RLm3YvZmMK-IJ5Xk/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzM3NTE0LzE3MDg2/ODAyNDEtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}