{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Surfside PPC Podcast","title":"Google Ads Conversion Tracking Tutorial For 2026 - Surfside PPC Podcast Episode 31","html":"","width":"100%","height":180,"duration":1337,"description":"Google Ads conversion tracking for phone calls and lead forms, start to finish. In episode 31 I build all four conversion actions on a WordPress site using Google Tag Manager: a lead form, calls from ads, calls from your website, and mobile click to call. This is the technical one, so pause where you need to.\n\nStart with Google Tag Manager. Create the account and container, then put the two snippets in the header and footer of your site. On WordPress I use the WP Code plugin under Code Snippets, Header and Footer. Confirm it with Tag Assistant before you go further.\n\nIn Google Ads your conversion actions live under Goals. Categories matter because you pick which ones a campaign optimizes for. Before building anything, go to edit data sources and make sure your Google tag is the source, not just Google Analytics 4.\n\nFor the lead form, create the conversion manually with code so you can build it in Tag Manager. Primary means it is used for bidding, secondary means it is not. On values I set $1 for leads unless a client says one type is worth more. Your conversion ID is your AW tag without the AW part. Trigger it on a page view where the URL contains your thank you page.\n\nThen add the conversion linker tag on all pages. It is step two in Google's own instructions and people skip it constantly.\n\nPhone calls take three conversion actions. Calls from ads is the easy one. Calls from website visits needs your display number exactly as it appears on your site plus the destination number people reach, and it only fires on calls of 60 seconds or longer. Mobile click to call fires on a button click, which is why it overcounts, badly in Performance Max, so use it in search campaigns only. A linked Google Business Profile brings those calls in automatically as a fourth source.\n\nGoogle removed the easy Tag Manager setup for the call conversions, so I show how to pull your conversion ID and label out of the event snippet instead. You also need the built in click variables turned...","thumbnail_url":"https://img.transistorcdn.com/ch9wP1_FaBYT3PWt5oqHZzyILXU0mypaF_bUOeWIGg0/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9jMmM5/MjUwNWIwYjllZGU0/ZTM2OTJiNDcwNDdk/NTc5Ny5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}