{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"On Marketing","title":"S2E3: SEO + AI + Revenue-driven Featuring Tom Winter","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/45295b7e\"></iframe>","width":"100%","height":180,"duration":3509,"description":"Newsletter 👉 https://a-newsletter-on-marketing.beehiiv.com/\nWatch this episode on YouTube 👉 https://youtu.be/biQ7xZioaPM\n\nWhat do AI and SEO have in common? A lot.\n\nTom Winter dives deep into the role of marketing in driving revenue, using AI for SEO and content, and the significance of pricing in marketing.\n\nI learned a lot from Tom and think you will too.\n\nIn our conversation, Tom touches on how:\nMarketing should drive revenue and have a measurable impact on the company's goals.\nEmbracing failure and learning from mistakes is essential for growth and improvement.\nPricing plays a significant role in marketing and should encourage value and usage rather than limiting it. \nTo work effectively with AI, think about how you can add value and treat AI as a teammate.\nSharing knowledge and secrets can bring greater value and opportunities.\n\nChapters\n00:00 // The Role of Marketing in Driving Revenue\n03:10 // Defining Metrics and Goals in Marketing\n05:45 // Embracing Failure and Learning from Mistakes\n08:19 // The Importance of Pricing in Marketing\n12:59 // The Future of SEO and Search\n20:36 // The Marriage of AI and SEO\n25:24 // Using AI as a Co-Writer\n28:58 // The Implications of AI in Marketing\n36:13 // The Future of Voice Search\n38:58 // Leveraging AI in SEO\n39:52 // Optimizing SEO and Website Content\n42:46 // Using AI as a Search Engine\n45:17 // Adding Value with AI\n46:34 // Treating AI as a Teammate\n47:23 // The Importance of Context\n48:01 // The Value of Sharing\n51:01 // Understanding People and Emotions\n53:04 // The Joy of Learning\n\n// GUEST LINKS //\nTom's LinkedIn \nSEOwind (tool)\n\n// CONNECT //\n🔵 Connect with me on LinkedIn\n📫 Subscribe to receive new podcasts when released\n☕️ Get a virtual coffee with me\n💻 Learn more about who I am and what I do\n\n// Disclaimer // \nOpinions shared in this podcast are individual views of hosts and guests, not representing their employers or associated organizations. This content is intended for informational purposes and should not...","thumbnail_url":"https://img.transistorcdn.com/VlvgNyB2XGXY6k2tFkGuDUOwwlScfG0R4IIuKpjs9H4/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS84OTdl/ZGJlYTZjMTNiY2E3/OWE3NjQ1NmY5YTMw/NjdjZS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}