{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Real Lawyers with Kevin O'Keefe","title":"Cyndy McCollough on AI Roadmaps for Law Firms, Middle-Out Change and Piloting Wins","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/45344ba0\"></iframe>","width":"100%","height":180,"duration":2622,"description":"Kevin talks with Cyndy McCollough, founder of McCollough Consulting, about moving legal marketing beyond AI experiments and into a shared roadmap. Cyndy explains why training first matters, how to pick one small pilot and measure it, and why a middle-out model beats top-down or bottoms-up alone. She shares practical wins—prompt libraries, email triage, event prep, competitive analysis and content strategy—that free teams to do higher-value work, drawing on a career that spans Microsoft and Oracle to leading BD in major firms. If you run marketing or BD and need a clear starting point, this conversation gives you the playbook.","thumbnail_url":"https://img.transistorcdn.com/2G290lHIkvQMg--L6bnfLwyS7QO2p38ibr4Wg89KoN8/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8wNDlk/MDdmYzZkYjI5OTBm/OTY3NzA1OWJhOWEz/OWVjNC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}