{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Hotel Tech Insider","title":"BOB Hotels Managing Partner on Elevating Budget Stays with Tech","html":"","width":"100%","height":180,"duration":1597,"description":"Bob Hotels converted 70% OTA reliance to nearly 50% direct bookings in under a year—partly by using an AI phone agent (GoodCall) to convert phone inquiries into instant SMS-driven bookings.Can a roadside motel really outperform the compset—and become the #1 value property in an entire city—within a year? In this episode, Janis Krums, Managing Partner at Bob Hotels, reveals how his team transformed a run-down Sleep Inn into a top-rated boutique brand using a fresh tech stack, street-smart branding, and startup-level hustle.This episode is for experienced hoteliers, GMs, and asset managers looking to revitalize underperforming assets, modernize their tech stack, and rethink guest engagement for today’s traveler—without breaking the bank.Takeaways: • How to build a modern tech stack from scratch: Janis walks through the exact vendors and decision-making logic behind Bob Hotels’ PMS, booking engine, CRM, guest messaging, revenue tools, and even an AI-powered phone agent. • Using social proof and reviews as growth engines: Learn how the team grew to 1,100+ Google reviews with a 4.8-star rating in less than a year—and how that impacted OTAs, pricing, and occupancy. • Why legacy vendors are getting left behind: Hear Janis’ frank take on why most hotel tech incumbents miss the mark—and why younger, hungrier companies are earning his business.","thumbnail_url":"https://img.transistorcdn.com/cGsIox29siznwfuYY8grVUNXng4WDebupOLgn4loc-U/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS82NTkw/N2U3NzI5ZmIxMDY3/MjhiNWQxYTQyODg2/MDM0YS5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}