{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"2X eCommerce Podcast","title":"EP 26: Amazon Product Advertising Masterclass with CPC Strategy w/ Rick Backus","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/454f2e76\"></iframe>","width":"100%","height":180,"duration":2877,"description":"This is the 2nd of a 3-part series with CPC Strategy - the paid search management agency with a specialist focus in retail.\nThis episode is dedicated to how to effectively run Amazon Product Advertising campaigns and why it must not be ignored as a paid customer acquisition channel in e-commerce. We cover pretty much everything retailers need to know about AMAZON ADVERTISING today.\nStay tuned and be prepared to take a load of notes!\nBased on this article: http://www.cpcstrategy.com/blog/2015/02/amazon-sponsored-product-vs-amazon-product-ads/\n\n--\nRick Backus\nRick is CEO and Co-Founder of CPC Strategy - he has spent his entire professional life in the world of online retail, initially with price comparison engine PriceGrabber.com, before co-founding CPC Strategy in 2007.\nRich is a regular speaker at conferences such as IRCE, SES, MivaCon and SearchLove.\nAnd a columnist on publications such as Search Engine Land, Internet Retailer, Mixergy and MediaPost.","thumbnail_url":"https://img.transistorcdn.com/6rfU37IUp0-QWXYKPd34Jy_W0ArNIQ3hAOszLOacSoM/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzIwMTI5LzE2ODY5/NDE4MzgtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}