{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Play It Smart","title":"How to Sell Your SaaS Into Enterprise Compliantly ","html":"","width":"100%","height":180,"duration":3186,"description":"In this episode of SaaS Minds, Aman, Head of Growth at Nuoptima, is joined by Deepak, co-founder and CEO of BoxyHQ. \nThey discuss the ins and outs of selling SaaS compliantly to enterprises. Topics include BoxyHQ's foundation story, the hidden costs and challenges of building bespoke security solutions, understanding compliance and security requirements of enterprise buyers, future trends, and marketing strategies. \nParticularly useful for developers or founders considering upmarket shift.\n🔍 Timestamps:\n00:00 Introduction to the Episode\n00:11 Guest Introduction: Deepak, CEO of BoxyHQ\n01:14 Understanding BoxyHQ and its Role in the Market\n03:36 The Founding Story of BoxyHQ\n05:27 The Pain and Cost of Bespoke Security Solutions\n07:11 The Dynamics of Development and Sales Teams\n13:09 Understanding Compliance and Security Requirements\n15:22 The Importance of Enterprise Readiness Features\n19:41 Future Trends in Compliance and Security\n25:51 Finding the First Customers for BoxyHQ\n26:21 Identifying the Problem and Building the Product\n26:57 Understanding Customer Needs and Adjusting the Product\n28:21 Recognizing Market Signals and Timing\n30:30 Balancing Concierge Service and API Development\n32:37 The Importance of Content and Community in Marketing\n41:07 Transitioning from Developer to CEO\n44:36 Security Considerations for SaaS Founders\n46:24 Quick Fire Questions\n💡 Key Highlights\nWhat BoxyHQ is, what they do, where they are at in terms of scaling, and their founding story.\nThe challenges and pain points he experienced in his previous job moving upmarket to an enterprise sale compared to SMBs and how this led Deepak to create BoxyHQ.\nThe hidden costs of building bespoke security solutions.\nWhy having compliance features is a no-brainer for enterprise sales, such as ISO 27001 and SOC 2.\nA checklist of standards you need for enterprise sales, like ISO 27001 and SOC 2 frameworks and Enterprise Single Sign-On.\nHow Deepak sees compliance and security trending in the future.\nHow...","thumbnail_url":"https://img.transistorcdn.com/6-vnBhWGbIbshBWg9R_x1QuxBgHMyYLu3QMWAn9CBmY/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS80NmQ4/YWRhNTcxNmU3ZDg1/NGU2NGYwNDY1NGI1/YzY2YS5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}