{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Podiatry Marketing","title":"The Five Decisions That Set Up a New Practice for Success","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/457e529e\"></iframe>","width":"100%","height":180,"duration":1420,"description":"In this episode of Podiatry Marketing, Jim McDannald, DPM, and Tyson Franklin discuss five key business decisions that shape whether a new podiatry practice succeeds before it ever opens.\nPrompted by a resident preparing to start a practice without a lease or patients, they outline an order of operations: research the market before choosing a location using free data like census trends, income levels, and competitor presence; decide what type of practice and payer mix you want rather than “treating everyone”; build a brand and name that reflect that strategy and can evolve over time; create a website structured around individual condition and treatment pages (and nearby “areas we serve”) written in patient-friendly language; and set up day-one systems like reviews, call tracking, intake workflows, and insurance-call handling to avoid playing catch-up later.\n✉️ Contact: jim@podiatrygrowth.com","thumbnail_url":"https://img.transistorcdn.com/SFey6gWAGHHkGJeindvRQVHk-y5D67HhAAE_oS3R8lQ/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzI3MTY2LzE2NDEy/NjQyMzUtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}