{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Optometrists Building Empires","title":"Seeing the Vision Through - Dr. Jason Klepfisz- Optometrists Building Empires - Episode # 094","html":"","width":"100%","height":180,"duration":2397,"description":"Can independent optometry beat corporate competition by focusing on experience, branding, and hospitality?On this week’s episode of Optometrists Building Empires, host Ankit Patel sits down with Dr. Jason Klepfisz, founder of Urban Eyecare and creator of Private Practice Club. Jason shares how he built a standout private practice through premium patient experience, independent eyewear, smart branding, and AI-driven marketing strategies.From scaling a second location to creating a hospitality-first patient experience, Jason explains how thinking differently helped him stand out in a crowded market. He also dives into the realities of hiring, why he prioritizes personality and sales mindset over traditional optical experience, and how he trains teams to deliver luxury-level service.This conversation is packed with practical insights on private practice growth, branding, staffing, and the future of independent optometry. If you’re an optometrist, practice owner, or entrepreneur looking to differentiate your business, this episode is worth the listen.Takeaways:Building a practice around revenue per patient rather than volume is a legitimate and sustainable path. Delivering an exceptional experience for a focused segment of the market can outperform chasing sheer appointment numbers.Treating your practice like a hospitality business rather than a medical office changes everything. When patients are greeted by name and moved through a frictionless experience at every touchpoint, they return and they refer.Staffing from outside the industry can be a major advantage. Hiring people from retail and hospitality backgrounds and training them from the ground up often produces better results than hiring experienced opticians stuck in corporate habits.Private equity entering optometry creates real opportunity for independent practice owners who are paying attention. As corporate consolidators cut costs and reduce service quality, patients will look for somewhere better,  and...","thumbnail_url":"https://img.transistorcdn.com/YL2_iApAQKMNenVMuJU6VxjEqr2JuXxMbz-e8njM13g/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS83N2Jh/YWIyNmE5MGNiZTA3/YTRhZDQ2Nzc2OTUw/YzQyOS5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}