{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Think Bigger Real Estate","title":"Tonya Eberhart & Michael Carr- Avoid the Cost of Confusion by Mastering your Brand","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/458c7071\"></iframe>","width":"100%","height":180,"duration":1296,"description":"\"If your ideal customers on the other end of that platform, it should work for you. Most of the time what hasn't happened is they haven't set themselves apart. They haven't differentiated themselves in such a way that they stand out from everybody else. And you've got to do that before you can expect to be treated differently.\"","thumbnail_url":"https://img.transistorcdn.com/BoDvYQ5j2Z2AoaL78zdKavin83fTGV1S4t7Yzmi1iV4/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9hYzY0/ZjQxZjcyN2IxMTVm/ZmM4MjJjYmFhMDRm/Yzk3Ni5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}