{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Puzzle, Problem, Mess","title":"Habit: streaming's new battlefront, with Matt Ross","html":"","width":"100%","height":180,"duration":1503,"description":"For the last decade, the streaming industry has been obsessed with subscriber growth.But in 2026, with ad tiers rising, subscriber growth slowing, and churn becoming structural, a different competitive dynamic is emerging: habit.\nIn this episode, Dan Fahy speaks with Matt Ross, Chief Analytics Officer at Digital-i, about the company’s new “First View of the Day” metric — the first title watched on a streaming platform after 4am local time — and why that first click may now be one of the most important moments in streaming.\nHere's the Digital-i blog post on 'First View': \nhttps://www.digital-i.com/insight-articles/what-the-first-view-of-the-day-tells-us-about-global-streaming-habits\nThe conversation explores:why Netflix’s real advantage may be behavioural, not just content-ledwhy frequency matters more than session lengththe surprising strategic importance of kids content and “comfort TV”how ad-supported streaming is changing the economics of engagementwhy YouTube increasingly behaves less like a content library and more like a habit platformand why broadcasters may be underestimating the strategic value of habitual viewing behaviourListen in for a discussion about streaming strategy, engagement, and the shifting battleground for attention.\nFeaturing:\nMatt Ross, Chief Analytics Officer, Digital-i.","thumbnail_url":"https://img.transistorcdn.com/slfZiaqPWFcJ64dYbIgCIjgQDf1vmjzmcY37afDdZCU/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9kZTcw/OTU2NmU2NDVjNDc0/NTMzYTE2MDY3NjNk/YTQyYy5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}