{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Productive Insights Podcast — Actionable Business Growth Ideas — with Ash Roy","title":"059. 57 Actionable Insights From 57 Episodes Of The Productive Insights Podcast (2015 — A Year In Review) Part 2 of 3","html":"","width":"100%","height":180,"duration":1168,"description":"Part 2 of 3: 57 Actionable Insights From 57 Episodes Of The Productive Insights Podcast (2015 — A Year In Review)\nWelcome to part two of the three-part series which covers the 57 actionable insights from the 57 episodes of the productive insights podcast in 2015. If you haven't listened to part one of this 3 part series please go back and have a listen.  Part one extracts the insight that I found most actionable from episodes 1 to 20.\n \nIn this episode I'll share some of the actionable insights from episodes 21 to 40. As always I'll also include links to each of the episodes (below) in the show notes so you can always go back to those episodes and listen in more detail.\n\nIf you find this information valuable or helpful then please do share it with friends via social media or email so it can reach as many people as possible as possible. Also please do stop by iTunes and leave a five-star review if you feel so inclined. It would mean the world to me.\n021. Facebook Advertising with Keith Kranc and Ralph Burns (Part 2)\nYou have to be doing video ads in addition to what you're doing. Rule of three in big hollywood studios. Video is another modality but is a way bigger form of modality as compared to the others. Case study format videos work well.(at around the 3 min mark).\n\nAction Step: Post up a video using Keith's video ad winning formula which he talks about at around the 13 min mark in the episode\n022. $50 Million and Counting …. With Ed O’Keefe\nEd believes we're all entrepreneurs and that we have the potential to do whatever we want to do. The opportunity to become an entrepreneur is greater than it was ever before. At around the 10:30 min mark he talks about the mathematical equation that it all comes down to. What's it costing you to get a customer? What day are you profitable?\n\nAction step: Listen to the mathematical approach that Ed talks about in terms of investing in advertising and getting payback within 90 days\n023. Content Marketing for Business Success...","thumbnail_url":"https://img.transistorcdn.com/9b1RpM1m3U08ppoA1O0r7cNVKH_QBA7NI1mjnPne1fg/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS84NGRl/YTNiMGIxMTU5MGU2/YzFhY2VkODIzM2Q2/NmQ5ZS5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}