{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"GTM Made Simple","title":"[Replay] Product-First Marketing: Product Experience Is Your Brand","html":"","width":"100%","height":180,"duration":3752,"description":"Most marketers, if you asked for the number one thing you’d really want to understand in their field, will probably roll their eyes, look at you like you’re stupid and say something like: “Your buyer persona,” or even, “The market, duh.” \n\nAnd most marketers would be wrong… \n\nWhat you need to understand more than anything else is your product.\n\nIn this Takeover episode, host Amber Khan speaks with Dirk Schart, Chief Marketing Officer & President at RE’FLEKT, who is championing product-first marketing—an approach that creates more cross-team collaboration and, ultimately, more successful marketing.\n\nThey discuss:\n\t•\tWhy writing about your product is not the same as understanding it\n\t•\tWhy marketers need to work more closely with product development teams\n\t•\tPractical ways to shift to a product-first mindset\n\nAdditional Resources:\nYou can find Amber on LinkedIn and on her website, repurposeden.com\n\nMOVE: The 4-Question Go-To-Market Framework\nKey Takeaways: “Go to market is not just the sales channel.”\nSmall departments can make a big impact—with intentional strategy. Good relationships between each team and department in your GTM strategy are the keys to success.","thumbnail_url":"https://img.transistorcdn.com/mLIo-Q5MhYvA0F0UiknTGssdhtuZFVfq1HGQhfBGrkY/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzQzMzM3LzE2ODk4/MDU5OTktYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}