{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"It’s Going to be Good: Building Your Accounting Firm","title":"9. Pick a Lane: Choosing Your Primary Focus","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/4626d5da\"></iframe>","width":"100%","height":180,"duration":2399,"description":"Product Leadership vs. Operational Excellence vs. Customer Intimacy -- What is most important to you and your firm? Focusing on all of these elements of your business means you're focused on none. So, it's essential to identify your primary focus, so you can find the right clients, team members and balance within your firm. We've decided the our clients' experience is our top priority, but there are trade-offs to all of them. Which of these is your firm's focus? Listen as Anna & Jill discuss The Discipline of Market Leadership: Choose your Customers, Narrow Your Focus, Dominate Your Market and how it's impacted Accrew. Podcast Sponsors + AdvertisersAccrewKeeper.app  --> use code good20 - for 20% off of your first 3 months!Links to resources mentioned in this episodeDiscipline of Market Leaders by Fred Wiersema and Michael TreacyFollow the Going to Be Good Podcast on Social Mediatwitter.com/goinggoodpod/linkedin.com/company/goinggoodpodcast/facebook.com/people/goinggoodpodcast/instagram.com/goinggoodpodcast/ReviewLeave a review on Apple Podcasts or PodchaserSubscribeSubscribe to the Going to Be Good Podcast in your favorite podcast app!","thumbnail_url":"https://img.transistorcdn.com/E1d2IjbeZ0fkqOfoLG7FQ0d8Q0Bw07RIV6vpDzvfIbQ/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzM2NDUxLzE2OTI2/NjM4NTYtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}