{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The FMCG Marketing Daily","title":"The FMCG Marketing Daily | Quarter of branded baby foods in | Estée Lauder's Jo Malone turns to | 'Waste in the system': Why Georgia-Pacific","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/4633080d\"></iframe>","width":"100%","height":180,"duration":402,"description":"The FMCG Marketing Daily — August 22, 2026\n\nIn this episode:\n• A new analysis finding that over half of 224 branded infant foods breach UK sugar guidelines is a direct regulatory and reputational threat to FMCG brands competing in the baby food category.\n• Jo Malone's debut in Fortnite marks a significant moment for prestige beauty brands testing whether gaming environments can translate sensory, luxury brand equity into digital spaces.\n• Georgia-Pacific's senior digital media director is publicly pushing back on AI-powered media buying agents, arguing the online advertising ecosystem is too broken for autonomous tools to work effectively — a rare, named-brand FMCG dissent in a category rushing to automate.\n\nHosted by Marco & Klara. New episode every weekday.\n\nTags: CPG, brand strategy, retail media, campaign intelligence, consumer goods, advertising, CMO","thumbnail_url":"https://img.transistorcdn.com/LzBpd8Qu80-srZaPUNWyQ8paMQZfID0_dPhQJOk0YiQ/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS85M2Nh/MDI5MTc5NjAwNTA1/NWNmNjBiODliMzE3/NTQ3MC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}