{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"What Works","title":"EP 126: Navigating The Process Of Rebranding & Repositioning with Truce With Food Creator Ali Shapiro","html":"","width":"100%","height":180,"duration":2577,"description":"\nThe Nitty Gritty\n\n* Why Ali’s new brand message is all about shifting the way her clients see themselves\n* How she draws a connection between health and politics — and positions her opinion in a way that her ideal customers breathe out: “finally, someone gets it!”\n* What writing exercise she used to inform her new website copy (and exactly what her company’s new position is)\n* Why you should always ask your customers for feedback, plus the exact process Ali used to choose a logo that spoke to them\n\nIn this episode of What Works, we welcome Ali Shapiro, MSOD, certified holistic health counselor, and founder of Truce with Food® to talk about her recent rebranding and repositioning of her business.\nWe cover everything from what she’s learned as a health coach and her own experience with cancer as a teenager, to the importance of using customer feedback to inform branding decisions, to bringing politics into your business as a way to truly serve your customers.\nListen to this episode to learn more about Ali’s health journey and her experience working with women who are fed up with the status quo — and are looking for radical shifts toward true healing.\nWe release new episodes of What Works every week. Subscribe on iTunes so you never miss an episode.\nHow Ali knew it was time to reposition.\n“I realized that as I got more resilient, I actually became healthier. I really started to see with my clients that if I could help them with a research-based but client-proven process to focus on that emotional piece, their healing was exponential.” — Ali Shapiro\nFor Ali and her clients, experiencing true healing isn’t just about what you eat. It’s about how food and emotions work together to cultivate and activate natural healing within the body.\nAli knew that positioning her work around both the body and the emotions would be more difficult than just talking about food. At the same time, she felt that it might be too much for people — would they resonate with it? Would they...","thumbnail_url":"https://img.transistorcdn.com/AmfGeDL96-fhMaeOcqmX7TK_eWrvTLco6OJj2QpZtZI/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS80NGUx/OWY5ZDg1M2E5MmU3/ZjEwOWVmNDM3MWVh/ZjZlOS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}