{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"What Works","title":"EP 301: Taking A Stand With Tell Me A Story Founder Hillary Rea","html":"","width":"100%","height":180,"duration":2817,"description":"\n\n\n\n\nIn This Episode:\n\n\n\n* How Tell Me A Story founder Hillary Rea realized that she’d let her message get watered down* Why trying to please people who weren’t really her ideal clients contributed to losing track of her voice* The concrete steps she took to take a stand and show up more completely* What she’s still wrestling with as she deliberately speaks up in more potent and powerful ways\n\n\n\n\n\nTo quote the great Lin-Manuel Miranda:\n\n\n\nIf you stand for nothing, what will you fall for?\n\n\n\nWhether you’re a Hamilfan or not, you get the gist: you have to be clear on your values and what you believe or else you risk getting caught up in what others what you to believe or how they want you to be.\n\n\n\nThis applies in life, in politics, and—of course—in business too.\n\n\n\nAnd today, more than ever, people expect businesses and their leaders to speak up, to share what they stand for, to claim what makes them different, and to tell their stories without hesitation or equivocation.\n\n\n\nSo this month, we’re looking at different ways that small business owners take a stand, show up, and speak up.\n\n\n\nSpeaking up is—for sure—one of the things that business owners must do decisively and consistently to build a stronger business.\n\n\n\nNow, that doesn’t mean you have to shout.\n\n\n\nYou don’t have to plaster social media channels with your messages or barrage your potential customers with emails.\n\n\n\nIt’s more about finding your voice, being willing to show up, and creating a connection with the people you want to reach. Sometimes that happens on a very small and powerful scale—other times, it happens on a much bigger scale.\n\n\n\nWhen I talk about “speaking up” here, what I’m not necessarily talking about is growing your audience or building a personal brand. Instead, I’m talking about the system you create that allows you to communicate clearly and effectively with the people who matter most to you.\n\n\n\nAnd to go back to that line from Hamilton: it’s about taking a stand so that you don’t...","thumbnail_url":"https://img.transistorcdn.com/AmfGeDL96-fhMaeOcqmX7TK_eWrvTLco6OJj2QpZtZI/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS80NGUx/OWY5ZDg1M2E5MmU3/ZjEwOWVmNDM3MWVh/ZjZlOS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}