{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Global Perspectives on Digital Health","title":"Healthtech comms. Communicate your impact","html":"","width":"100%","height":180,"duration":3315,"description":"Your Metrics Don’t Matter If No One Gets the Message : Health Tech Comms with James Somauroo of SomX. \n\nListen on Apple, Spotify. Watch on Youtube.\nWe cover one of the most overlooked drivers of success in health innovation: communication. \nOur guest, James Somauroo, has hosted over 400 podcasts and built one of the most influential media and communications agencies in health tech. His work spans startups, Big Tech, life sciences, and everything in between, helping organizations craft messages that resonate, build trust, and drive impact.\nWe explore why so many well-intentioned digital health projects struggle to scale. Not because the tech or evidence isn’t good enough, but because the story isn’t being told in a way people understand or care about.\n🧠 What You’ll Learn:\n\nWhy comms is a massive unlock all the way from policy, implementation to on the ground innovation. \nHow to go beyond metrics to communicate real value and outcomes. \nThinking about 2nd and 3rd order effects the way journalists do. \nWhat makes a pitch deck land with donors or investors\nThe power of giving people value in content to stand out. Don't just try to beat the algorithm!\n\n🎧 Who Should Listen:\nAnyone trying to change people's minds\nHealth tech founders, especially those working in low and middle-income countries\nGlobal health implementers, policymakers, and funders\nAnyone trying to drive adoption, trust, or policy buy-in for digital health solutions\n\n📣  Subscribe, Connect & Share:\n\nIf this episode resonated with you, share it with someone trying to make their work land more powerfully — whether with partners, funders, or frontline teams. And let us know your biggest takeaway on LinkedIn\n👋🏾 About Shubs\n\nDr Shubs Upadhyay, the podcast host is a Primary care physician who has worked across policy, AI product leadership, and evidence comms. Shubs brings clinical leadership to help founders and investors focus on and communicate real value in healthcare. Get in touch at shubs.me and...","thumbnail_url":"https://img.transistorcdn.com/hZPIZ-J0wiJx5Bagp4XUMpa5ahoYyL_sqq9C89IZlTc/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS85ODYz/N2YyYzVkYzhjMjY2/YWQyMjc4YmU3MWM0/YWE2NS5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}