{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"On Marketing","title":"S3E8: Marketing Fundamentals Featuring Mitch Schoenman","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/46852d7e\"></iframe>","width":"100%","height":180,"duration":2231,"description":"Newsletter 👉 https://a-newsletter-on-marketing.beehiiv.com/\nWatch this episode on YouTube 👉 https://youtu.be/yMX6tqDaRCE\n\nMost marketers focus on the lower aims.\n\nTraffic. Likes. Followers.\n\nYet fail to grasp the higher aims.\n\nMitch Schoenman, today's guest, helps illuminate how to think about the higher aims of marketing.\n\nAnd how to build a holistic marketing strategy.\n\nWhat else does he touch on:\nHow marketing's job is to drive revenue\nHow the customer journey isn't linear but still is helpful\nWhy hacks don't work and why you should focus on sustainable revenue generation\nAnd finally, to think from the perspective of others and to take care of yourself to take care of others\n\n// GUEST LINKS //\nMitch's LinkedIn\n\n// CONNECT //\n🔵 Connect with me on LinkedIn\n📫 Subscribe to receive new podcasts when released\n☕️ Get a virtual coffee with me\n💻 Learn more about who I am and what I do\n\n// Disclaimer // \nOpinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.","thumbnail_url":"https://img.transistorcdn.com/VlvgNyB2XGXY6k2tFkGuDUOwwlScfG0R4IIuKpjs9H4/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS84OTdl/ZGJlYTZjMTNiY2E3/OWE3NjQ1NmY5YTMw/NjdjZS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}