{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"FULL COMP: The Voice of the Restaurant Industry Revolution","title":"Building a Beverage Brand: Brett Lawrence & Stephen Young of Elephant Hard Seltzer","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/4688c1d7\"></iframe>","width":"100%","height":180,"duration":1880,"description":"Knowing how to cook doesn't mean you can farm and building a beverage brand is very different from building a restaurant. So, I've brought in some experts. Brett Lawrence and Stephen Young have not only built a successful hard seltzer brand, they built a brewery and a beer company before that. In today's episode we leverage their years of experience to determine the path of least resistance when building our own brands.\nFor more on Elephant Craft Seltzer visit https://elephantcraftseltzer.com\n____________________________________________________________\nFull Comp brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.\nWe have a lot more content coming your way! Be sure to check out our other shows:\nRestaurant Marketing School\nIndustry Town Halls","thumbnail_url":"https://img.transistorcdn.com/6OAanP6N7rKCCEP4OYgZT_i74QmCwgk2rH1cSWqhfvs/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8zYzkz/MGQ5M2Y5MWZmM2E0/NGM3MzFmNzQ0OGZl/NDhhYi5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}