{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Get It, Together","title":"How to Transition From Direct Sales to Partner-Led Growth","html":"","width":"100%","height":180,"duration":2702,"description":"A partner-first strategy sounds simple in theory, but making it work requires companies to rethink everything from sales motions to internal processes and partner relationships.\n\nFor many organizations, the hardest part of partnerships isn’t launching a program; it’s building the confidence, consistency, and internal systems needed to make that program successful. The transition requires patience, alignment, and a willingness to evolve how the business operates.\n\nJamie Benoit, Director of Business Development at Beauceron Security, joins PartnerStack CMO Tyler Calder to discuss her experience building and scaling partnerships at a growing cybersecurity company. Jamie shares the lessons she’s learned navigating the evolution of a partner program and the challenges that come with making partnerships a larger part of the company’s growth strategy.\nThey also discuss what it takes to build strong partner relationships, create alignment across teams, and develop a partnership approach that can scale.\nYou’ll learn:\nHow to transition from a direct sales motion to a partner-first growth strategy\nWhy successful partnerships require company-wide alignment and a long-term commitment\nHow to identify the right partners and build a program around their needs\nWhat it takes to scale partner enablement as an ecosystem grows\nWhy giving up short-term margin can create larger opportunities through partnerships\nJump into the conversation:\n(0:00) Introducing Jamie Benoit and Beauceron Security's partner-first approach\n(3:56) Building a career across customer success, sales, and partnerships\n(6:58) Why Beauceron shifted toward a partner-led growth model\n(11:38) Expanding partnerships into the US market\n(13:30) Finding the right partners and building credibility in a new market\n(16:40) Creating a partner experience built on trust and differentiation\n(18:57) Scaling partner enablement across the organization\n(21:36) What breaks when partnership programs start to scale\n(25:48) Staying...","thumbnail_url":"https://img.transistorcdn.com/yGBcSNGTfUzcszyTWC6BlP--h1XH8_DC4OG_Lef_43I/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9hOTAw/ZmQ4ODc3ZGZiOWJh/Yzc0MzY5Njg0MWJj/YjgzMC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}