{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Sales Funnel Radio","title":"SFR 259: Part 2 - Designing Your Value Ladder","html":"","width":"100%","height":180,"duration":1359,"description":"Follow along and create your own Value Ladder as I show you how I designed my personal one.   This is part two of this series.    First, I walked you through the principles I use to design and develop my value ladder.    And today, I wanna teach you MORE about my personal value ladder, (and give you a sneak peek into my EXCITING plans)...   VALUE LADDER  MARKETING   The value ladder is super important and very powerful.    However, sometimes, after reading the book DotCom Secrets, people try to design their ENTIRE business before they even have a product or a funnel.    *DON’T DO IT*   However, the value ladder is NOT something that I try to design, or feel that I need to have designed before I start moving.    I want you to know that the value ladder is very malleable; it's something that’s designed as you move forward.   It flexes as you go... and as you get further along the path, your value ladder starts to become more solid.   If you've not read Part #1, (shame on you), go check it out before you read any further, (it’ll make more sense - honest).   In Part #1: I teach you under what context I even try to develop a value ladder.    And I use the following definition from DotCom Secrets to define the function of value ladder:   A value ladder is where you want to take your client.   First, a quick recap of Part #1...   Before you can even think of starting to create a value ladder, you need to know:    What market we're serving   The Dream Customer that we're serving inside the Dream Market    What problems that they're having and what we can go solve for them    The Core Problem and Offer   How to launch    ... the value ladder starts in that whole five-step process.   I also talk about value ladder education being the easiest way to make MORE sales...   In fact, my team and I, have a funnel building template, and towards the bottom, there’s a whole section called value ladder tie-ins.    HOW TO CREATE A VALUE LADDER   So here’s a value ladder...","thumbnail_url":"https://img.transistorcdn.com/wYNmCvUWj1HUVsTnnGxfHEkoAfnnZqMMXf3202FAPb4/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lOTU2/NzhmMjJmMTlhOWY2/ZmE2ZTAzOWEzNzE3/MzQ0NC5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}