{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Ecomm Breakthrough","title":"How to Leverage Influencers and Affiliate Platforms for Growth on Amazon and TikTok Shop with Gracey Ryback","html":"","width":"100%","height":180,"duration":3549,"description":"\nGuest Introduction\nGracey is an Amazon Influencer & content creator who specializes in bringing the best deals & Amazon finds to her community of over a million followers across Tik Tok and 6+ additional platforms. She will show you why influencer marketing is the next vital step for your brand and the secrets to succeed with it on Tik Tok and Amazon Live. In her first year, she has driven over seven figures of revenue and helped many brands selling on Amazon boost sales, increase long-term keyword ranking, drive brand awareness, and go viral. She also live streams for Amazon as an A-List Amazon Live Creator and is often featured on the Amazon.com home & deals page.\n\n Highlight Bullets\n\n> Here’s a glimpse of what you would learn…. \nImportance of influencer marketing for brands on Amazon\nLandscape of Amazon in 2024\nStrategies for leveraging affiliate platforms\nBuilding long-term relationships with influencers\nRole of influencer marketing in helping consumers make purchasing decisions\nLow-hanging fruit and best levers for seven-figure brand owners\nCreating brand ambassador partnerships\nUse of creative briefs for influencers\nInfluencer outreach on TikTok Shop\nImportance of commission rates and dollar amounts in influencer marketing\n\nIn this episode of the Ecomm Breakthrough podcast, host Josh Hadley welcomes Gracey Ryback, a renowned Amazon influencer and marketing guru. They dive into the nuances of influencer marketing on Amazon, discussing strategies for brands to maximize ROI through affiliate platforms and influencer partnerships. Gracey shares her expertise on building effective relationships with influencers, leveraging platforms like TikTok Shop, and the importance of commission rates in driving sales. The duo also touches on the significance of product fit and communication in successful collaborations. For business owners aiming to scale, Gracey's practical advice and personal anecdotes offer a treasure trove of actionable tips.\n\nHere are the 3 action...","thumbnail_url":"https://img.transistorcdn.com/rDugftpwArDFD3SFw7DwwtqqafzCU6Q6Bj5ulQ4oR64/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzUwMjAyLzE3MDkw/Nzc0NzctYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}