{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Startup CPG Podcast","title":"#160 - Whole Foods 101 with Kristin Sherman, Kelly Landrieu, and George Daines","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/4778899f\"></iframe>","width":"100%","height":180,"duration":3719,"description":"In this episode of the Startup CPG podcast, Daniel Scharff is joined by Whole Foods Local & Emerging Brands team Kelly Landrieu (Global Coordinator/Director, Local and Emerging Brands) and Kristin Sherman (Principal Local Forager) as well as George Daines, formerly national beverage category manager at Whole Foods and now Director at Cultivate CPG, a retail sales brokerage that’s a sponsor of ours, to discuss the keys to succeeding as a supplier at Whole Foods. They cover everything from the importance of the Whole Foods supplier portal to mastering the new item submission process. They emphasize building strong relationships, maintaining consistent marketing efforts, and the delicate balance of patience and urgency in retail.\nRegister on the Whole Foods supplier portal, review category, review calendars, and start developing your Whole Foods-specific strategy today!\nCultivate CPG: A national broker and partner of Startup CPGs (the ones who sponsored our retail sales tracker!) If you’re interested to chat with them, email startupcpg@cultivatecpg.com\n\nWhole Foods Supplier Portal: https://supplier.wholefoodsmarket.com/\n\nRetail Sales Tracker Link: https://startupcpg.notion.site/Startup-CPG-Resources-0ecd7c3624c44798ac76e4adf8f13bd8\n\nView the slides for this webinar here: https://docs.google.com/presentation/d/1KFLRQyG_RXoap2C8hKNYtg0tKEB7cufw/edit?usp=sharing&ouid=112807267628955730478&rtpof=true&sd=true\n\nGet Whole Foods data with 3 free reports from NielsenIQ / Byzzer: https://nielseniq.com/global/en/landing-page/startupcpg/\n\nListen in as they share about:\nCosts and Requirements for Doing Business with Whole Foods\n Supplier Portal\nCategory Review Calendar\nProduct Differentiation\nNetworking\nLinkedIn and Direct Contact\nProduct Placement\nSubmission Timing and Process\nPost-Launch Strategy\nBalancing Patience and Urgency\nPartnering with Experienced Sales Teams\nMarketing Vehicles\nDistribution and Margins\n\nEpisode Links:\nGeorge DainesLinkedIn\nKelly Landrieu LinkedIn...","thumbnail_url":"https://img.transistorcdn.com/pMuUaMpWaAi3tfCEgC2OkLBVzokuLjLsIzwDIbGFqi4/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9hMTFl/MTgxNTNlZTAwZjU1/ZmNmNWM1ZjkwMDg5/NTU4MS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}