{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Surfside PPC Podcast","title":"Google Ads Negative Keywords Made Easy - Surfside PPC Podcast Episode 30","html":"","width":"100%","height":180,"duration":762,"description":"Negative keywords are the best way to optimize your Google Ads campaigns. In episode 30 I cover how to find negative keyword ideas, how to add them at the account, campaign, and ad group level, and the best practices I use in every account I manage. This is how you stop paying for searches that were never going to convert.\n\nWithout negatives you pay for searches that were never going to book. Somebody searching plumber cost wants a quick answer, and a $15 click on that means they read it, leave, and come back later to search plumber near me. You want to be there for the second search. Same with discount searches like tree removal for seniors. If that is not the job you want, put it on a page on your site instead of paying for the click. Same with competitor names.\n\nI pull up my own account to show it. My Performance Max campaign served searches all over the place: ads, my ad center, Skillshop. Performance Max gives you much less control, so there is a better chance you see junk in your search terms report. My search campaign targeting dentists, med spas, plumbers, roofers, and HVAC looks better, but I still get dental marketing company USA when what I want is Google Ads agency for dentists.\n\nCreate a negative keyword list at the account level and apply it to every campaign, since there are searches you never want to target anywhere. Keep in mind new campaigns do not pick that list up automatically, so you add it manually each time.\n\nNegative match types work differently than the keywords you target, and they behave exactly how they sound. One word as a broad match negative removes anything containing it, so seniors takes out every search with seniors in it. Two words removes any search containing both. Phrase match, like for beginners, removes marketing for beginners and Google Ads for beginners, but not beginners Google Ads. Exact only removes that one term.\n\nYou can also add up to 1,000 negative keywords at the admin level under account settings, which apply...","thumbnail_url":"https://img.transistorcdn.com/ch9wP1_FaBYT3PWt5oqHZzyILXU0mypaF_bUOeWIGg0/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9jMmM5/MjUwNWIwYjllZGU0/ZTM2OTJiNDcwNDdk/NTc5Ny5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}