{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Sales Leader’s Playbook: In Their Words","title":"E05 How Gamification Enhances Sales Team Performance | With Zac Sutherland and Paul Tindall","html":"","width":"100%","height":180,"duration":1584,"description":"In this conversation, we meet Zac Sutherland, President of Sutherland Insurance—a 5th-generation family-run brokerage based in Guelph, Ontario. He started his journey with the family business after 4 years at Wilfrid Laruier where he obtained my BBA. Since joining, they have been able to triple the size of the business and look forward to meeting and servicing more clients as they continue to grow. Sales has always been at the heart of Sutherland Insurance, but for Zac, it’s never just been about closing deals. It’s about building trust, listening well, and creating long-term relationships that stand the test of time. In this episode, Zac shares the sales strategies that have helped our team grow in a competitive market—rooted in values, sharpened by experience, and proven by results.He emphasizes the importance of building relationships over mere transactions in sales, discusses the metrics that define growth, and outlines his strategies for lead generation, including the use of AI. Zac reflects on the challenges faced with CRM implementation and the importance of training and mentorship in sales effectiveness. He also shares insights on hiring the right talent and offers advice for business owners on maintaining strategic focus amidst distractions.I hope you enjoy this episode! Give it a like, share, and subscribe to not miss the content coming your way weekly. – Paul and the Sales Leader’s Playbook podcast team Visit Phoenix Coaching Works here: https://sandlertrainingsystems.com/book-a-call #salesleadersplaybook #paultindall #phoenixcoachingworks #salesleadership #entrepreneurship #businessgrowth #leadershipinsights #salesstrategy #growthmindset #ownerledbusiness #salescoaching #businesssuccess #marketstrategy #leadgeneration #businessleadershipWelcome to Sales Leader’s Playbook, the podcast that dives into the minds of Ontario’s most driven owner-led businesses. Hosted by Paul Tindall, CEO of Phoenix Coaching Works, this show explores how entrepreneurs in...","thumbnail_url":"https://img.transistorcdn.com/NdfZGxVsWzYdpz90rBknYGaUpdUP2Lrn-aU7XvswGss/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8xOTBl/NDFhYzM3YWU1NzJi/ZGRlYTJmNTYzYmM2/ODQ4ZS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}