{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Trillion Dollar Ads","title":"The challenges and opportunities in ad tech measurement","html":"","width":"100%","height":180,"duration":1793,"description":"What does it take to build a successful business in Asia? In this episode, Jayesh sits down with Jordan Khoo, a pioneer in the ad tech space, who shares his 20-year journey of building companies across Southeast Asia. From leading iBlaster’s evolution to MediaMind and its eventual acquisition by Amazon, to founding DoubleVerify’s APAC operations, Jordan has navigated both the highs and challenges of the dynamic ad industry. Tune in to hear about his experiences, the hurdles of scaling businesses in diverse Asian markets, and his insights on the future of advertising and media in the region.\nIN THIS EPISODE\n(00:00) How does a 20-year ad tech journey begin?\n(01:30) From rich media tech to Amazon—what’s the secret?\n(04:00) APAC's advertising market: Smaller or just misunderstood?\n(06:00) The key to conquering diverse markets in Asia.\n(09:30) Fraud in advertising: Is AI the double-edged sword?\n(12:30) Why does brand safety still matter so much?\n(15:00) The future of connected TV: A game changer or a long way off?\n(19:00) Data clean rooms: What’s holding back collaboration in Asia?\n(22:00) M&A in Asia: What are investors really looking for?\n(27:00) E-commerce affiliate marketing: Still relevant or on the decline?\nHost\nJayesh Easwaramony\nAPAC Digital Advertising & Martech Specialist | Founder, Spectra Global\nJayesh is a leading expert in APAC’s digital advertising and martech landscape and founder of Spectra Global, a consulting firm that helps media, telcos, and retailers accelerate adtech transformation and monetize data through cost-efficient platforms, growth marketing automation, and personalized CX strategies. Previously, he scaled InMobi across APAC, positioning it as a bold alternative to Big Tech by securing deals with top advertisers, agencies, and publishers, while executing over $400M in ad campaigns. He also led the award-winning Capstone team, which won over 60 awards for pioneering advancements in AR, chatbot, and location-based ads, blending data and...","thumbnail_url":"https://img.transistorcdn.com/CFzI2Ek76VR8uLgfQ-wbluld0uKWxXuNOjFnocwe9Y8/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS84MzIw/OTllNTYwMmNiZDQ3/YWRmZjNmNjNjNGZj/YTA5Mi5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}