{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"How I Tested That","title":"Markus Müller | How I Tested a B2B MedTech Compliance Product","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/47cd01ec\"></iframe>","width":"100%","height":180,"duration":2055,"description":"Markus Muller, co-founder of Flinn, shares his journey of testing ideas and building a business in the healthcare industry. He emphasizes the importance of testing assumptions and using experiments to validate ideas. Markus discusses the use of LOIs (Letters of Intent) as a tool to gain commitment from potential customers. He also highlights the value of co-creation with customers and the need to balance risk in heavily regulated industries. Overall, Markus provides insights into the testing mindset and its application in building a successful business.","thumbnail_url":"https://img.transistorcdn.com/hRAQ0Cvexq2Nhl7H1KPLfxWZ14skSKkH4xG8JMRnoOM/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzUwMDU0LzE3MDg3/MTI0NTQtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}