{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Louder Than Words with John Bonini","title":"#50 | Words in Progress with Natalie Marcotullio, Part 1 | Building Navattic's Content Brand","html":"","width":"100%","height":180,"duration":1457,"description":"In the debut episode of Words in Progress, a mini-series within Louder Than Words, John Bonini sits down with Natalie Marcotullio, Head of Growth & Product Marketing at Navattic, to unpack how she and her team transformed a vague idea—buyer first—into a tangible, ownable editorial narrative and content framework. They walk through the evolution of Navattic's flagship report, how it moved from a simple data dump to a narrative-driven asset, and how that narrative now ties together all of their content efforts—from blog posts and webinars to LinkedIn and beyond. This conversation is a behind-the-scenes look at how content brands are built in progress—not just in hindsight.","thumbnail_url":"https://img.transistorcdn.com/UkqxOYJOIzqKKTExu2AQ6Vw-nuLdR07rkBcJ3gTj7_M/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzQ2NDU0LzE2OTg2/OTk4MjgtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}