{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"HUNGRY.","title":"29 Marketing Secrets: How Gozney Became a $100 Million Global Pizza Oven Brand - Tom Gozney","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/47efa89e\"></iframe>","width":"100%","height":180,"duration":7264,"description":"“Flip the f*cking idea of normal on its head” - Tom Gozney\nsometimes a podcast slaps-ya-round-the-chops\nOH! BOY! this conversation was one of those.\nTom Gozney reveals his Strategy to Stratosphere\nbuckle up. strap up. enjoy.\nON THE MENU:\nFounder Mode: “Get out of bed, check your vision, check your plan, f*cking get after it”\nNassim Taleb Self Belief <> Self Doubt Barbell: utilise both = Anti-Fragile\nAncient Greeks Pathemata Mathemata: “guide your leanings through pain” - everyday expect 1 win and 5 loses\nRehab & Addiction Brand Building Lessons: humans crave identity + connection + status\nStrategy to Stratosphere: three circles of vision = bigger vision = bigger vision outside of the bigger vission.\nGozney Brand Building Contraction 1: Ancient History/Utopian Design\nGozney Brand Building Contraction 2: Male/Female Target Markets\nGozney Brand Building Contraction 3: Technology/Nature\nGozney Brand Building Contraction 4: Open Minded/ Close Minded\nGozney Design Principle: “An Architectural statement for a garden that doesn’t take away from anything”\nWhy Fire is a Creative Force: “When you build a fire you can be on your own but feel like you’ve got company”\nQuestion LITERALLY everything: “Flip the f*cking idea of normal on its head”\nALWAYS build a brand ecosystem: everything must connect and flow\nWhy Gozney is NOT a piece of Hardware: “we use the nuances of design to connect emotionally”\nBusiness vs. Brand decisions: be radically open minded & close minded\nNever look at your competitors, they give you NOTHING…instead look in totally random places for inspo\nHow Gozney crossed the adoption curvechasm: Some come now, more later\nWhy Gozney lives by the brand value: “Respectfully Irreverent”\nWhere Is Your Shopper? Obsess with understanding your consumers psychology + where they are?\nThe Subtle Art of Hustle: Hustle is the ability to think 4 rungs ahead + move there faster with less resource\nEmbrace Adversity: “Adversity gives you elevation, you become more professional”...","thumbnail_url":"https://img.transistorcdn.com/gxmV4UzMdxQXxd72h-fgEanMz6IG37j1u683zTmU0ac/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS85ZGI4/Y2FkNjcwNmEwMDNm/YWUwOTcyZTM0YzYw/YWU3My5qcGVn.webp","thumbnail_width":300,"thumbnail_height":300}