{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"GTM Made Simple","title":"How to Tell If Your Revenue Is Actually Profitable (Most Can't)","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/47fdab2c\"></iframe>","width":"100%","height":180,"duration":617,"description":"Profitable revenue and momentum revenue are not the same number, and confusing the two is what kills businesses that look healthy on paper.\nIn this video, I break down the OpenAI growth trap, why 99% of companies can't afford to run their GTM the way the top 0.01% does, and the four questions every CEO needs to answer to know if their revenue is actually building something or just burning cash faster.\n(00:00) The OpenAI number that should scare every CEO\n(00:49) What I keep hearing in CEO roundtables\n(01:25) Growth without great unit economics is just expensive storytelling\n(02:41) The question every go-to-market leader needs to answer right now\n(03:15) The 4 questions: starting with your real, profitable ICP\n(03:46) Question 2: your positioning and why a price war is the result of getting it wrong\n(04:35) Question 3: pipeline broken down by your most profitable ICP\n(05:22) Question 4: what does profitable revenue actually look like\n(06:06) Momentum growth vs. profitable growth — the Terminus story\n(07:19) What profitable growth actually looks like when it's working\n(08:13) Three things to do with your team this week\n(09:50) How to go deeper on GTM OS\n📌 Take the free GTM assessment and see where your business actually stands: runongtmos.com/move","thumbnail_url":"https://img.transistorcdn.com/mLIo-Q5MhYvA0F0UiknTGssdhtuZFVfq1HGQhfBGrkY/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzQzMzM3LzE2ODk4/MDU5OTktYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}