{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Brand Design Masters - Personal Branding, Creative Entrepreneurship, Small Business Marketing & Career Success for Designers and Content Creators","title":"David Brier - author, 'Rich Brand, Poor Brand'","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/4815ed0a\"></iframe>","width":"100%","height":180,"duration":2259,"description":"Episode sponsored by: Wix Studiohttps://wixstudio.com\nIn this episode of the Brand Design Masters podcast, host Philip VanDusen welcomes David Brier, owner of DBD International and author of 'Rich Brand Poor Brand: How to Unleash Your David in a World of Goliaths' delve into the recent controversial Jaguar rebrand and its potential implications, discussing whether it is a bold risk or a disastrous move. \nThey explore key themes from David's new book, including the importance of corporate culture, the pitfalls of committees, and the competitive spirit needed to stay ahead. \nDavid shares insights into building a resilient and innovative company culture, drawing on examples from his extensive industry experience. \nThe conversation provides deep understanding of the underpinnings of successful brand strategy and the vital role of a team-oriented culture.\nTopics•  Jaguar Rebrand Controversy•  Committees and Corporate Culture•  David's New Book: Rich Brand, Poor Brand•  Nike's Internal Memo and Its Impact•  Recognizing and Fixing Broken Cultures•  Final Thoughts and Takeaways\nDavid Brier's newest book'Rich Brand Poor Brand: How to Unleash Your David in a World of Goliaths'https://amzn.to/4glxcwn\nDavid Brier on LinkedInhttps://www.linkedin.com/in/davidbrier/\nDavid Brier on YouTubehttps://www.youtube.com/@Risingabovethenoise\nDDB Internationalhttps://www.risingabovethenoise.com\n__________________________________\nBONFIRE MASTERMIND:https://philipvandusen.com/bonfire\nWEBSITEhttps://www.philipvandusen.com\nBRAND•MUSE NEWSLETTER  https://www.philipvandusen.com/muse\nCREATIVE PROFESSIONAL COACHINGhttps://philipvandusen.com/oneonone\nBRAND CONSULTINGhttps://philipvandusen.com/brand-consulting\nBRAND STRATEGY 101 COURSEhttps://philipvandusen.com/bs101\nYOUTUBEhttps://www.youtube.com/c/philipvandusen \nLINKEDINhttps://www.linkedin.com/in/philipvandusen/\nTHREADShttps://www.threads.net/@philipvandusen \nFACEBOOKhttps://www.facebook.com/philipvandusen.agency/...","thumbnail_url":"https://img.transistorcdn.com/y0HscpPZ-YMirV8OIyHBE0TIMNWr48z3ohMEERh_Qz8/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzY0NDIvMTcwNzcz/MzkwNC1hcnR3b3Jr/LmpwZw.webp","thumbnail_width":300,"thumbnail_height":300}