{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Revenue Unscripted","title":"S01 E18 - The Art of Selling in a Commoditized Market | Adam Tosto","html":"","width":"100%","height":180,"duration":3166,"description":"In this episode of Revenue Unscripted, host Jennica Dixon speaks with Adam Tosto, VP of Sales at Maison Villevers, about the intersection of hospitality and sales. They explore how Adam's extensive background in hospitality informs his approach to selling premium brands in a competitive market. The conversation delves into the importance of education and training in sales, the concept of over delivery, and the need to balance data analysis with real-world insights to drive business success. Adam emphasizes the significance of human relationships in sales, especially in an era dominated by technology and data. In this conversation, Adam Tosto discusses the evolving landscape of sales, emphasizing the renewed desire for human interaction in a world increasingly dominated by technology. He highlights the importance of storytelling and personal connections in sales, the challenges of navigating complex market dynamics, and the necessity of maintaining a strong, agile team. Tosto also shares insights on managing costs and the value of investing in people, even during tough economic times.\nTakeaways\nHospitality is a competitive edge in sales.\nEducation and training are essential for sales success.\nOver delivery can significantly reduce marketing costs.\nUnderstanding consumer behavior is crucial for sales.\nData analysis must be complemented with real-world insights.\nBuilding human relationships is key in a tech-driven world.\nSales strategies should focus on reducing friction for customers.\nThe nuances of market dynamics can impact sales performance.\nSalespeople must adapt to changing consumer behaviors.\nEffective communication is vital in sales interactions. Buyers are increasingly seeking human salespeople in the room.\nThe importance of storytelling in sales cannot be overstated.\nReal-life experiences are valued more than digital interactions.\nInvesting in people is crucial for long-term success.\nSales teams must avoid complacency to remain competitive.\nAutomation...","thumbnail_url":"https://img.transistorcdn.com/o7-QwvKRWeRC1s6Up6A5uYuSDpmxrBVS6KmkceUWXa8/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9kMjI5/NzkyNGNhNmZkNGRk/ODM4Y2FjYzVjNTUy/YTAxZC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}