{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Fan Out Podcast: An AI Search Show","title":"E1: Welcome to Fan Out Podcast | An AI Search Show (ft. Profound's Nick Lafferty)","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/48d72ebc\"></iframe>","width":"100%","height":180,"duration":2153,"description":"Introducing Fan Out Podcast, a show about AI search.\nIn our very first episode, hosts Krista Doyle and Kaleigh Moore sit down with Nick Lafferty, Head of Growth Marketing at Profound, to break down what's actually happening in AI search right now and separating signal from noise.\nNick shares what he's learned from Profound's explosive growth (Series A → B → C in 10 months), debunks popular AEO myths, and makes the case for why SEOs have never been more important. We dig into attribution, the rise of the \"marketing engineer,\" why brand is the cornerstone of AI search visibility, and how to actually get started.\n🔑 Key topics:\n• Why SEOs are \"sexy\" now and how to lean into the moment\n• AEO myths debunked: markdown sites, programmatic content, and more\n• SEO vs. AEO: is there really a difference?\n• The future \"marketing engineer\" role\n• LinkedIn's surprising rise as a B2B citation source\n• Attribution: how \"how did you hear about us?\" changes the picture (3% → 15%)\n• Why brand and human-in-the-loop still matter in AI search\n• How to get started with AEO today\n⏱️ Timestamps:\n00:00 Welcome to Fan Out Podcast\n01:00 Meet Nick Lafferty, Head of Growth at Profound\n04:05 AEO myths debunked: markdown sites & programmatic content\n05:55 SEO vs. AEO — what's actually different?\n08:40 Why SEOs are \"sexy\" now\n10:20 Topical ownership & the role of brand\n11:50 What makes great content in 2026\n13:35 The \"marketing engineer\" role of the future\n16:40 LinkedIn as a B2B citation powerhouse\n19:40 AEO vs. GEO — what should we call it?\n20:55 Staying up to date: tinkering, MCPs, and Cloud Code\n22:30 Balancing AI agents with human authenticity\n24:20 Brand as the cornerstone of AI search\n27:15 Attribution in AI search: the 3% to 15% gap\n29:50 How people actually search with AI\n31:30 From keyword research to topic strategy\n33:25 Why marketers should sit on sales calls\n34:55 How to get started with AEO\n35:55 Profound Sheets & the future of AI search tooling\n—\nFan Out is a show about AI search,...","thumbnail_url":"https://img.transistorcdn.com/mrWJyu7fXcQVKbMb_fxrfn-3CujRxqlvIUDOUWrxMFw/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS83ZTQ1/OWRiZWNmOWI2ZDE5/MmJiMDBlOGZhNTQ3/YTZmMC5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}