{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Beyond Capital Podcast","title":"Creating a Better Cereal While Giving Back: Parker Brook Founder & CEO, Lovebird Foods","html":"","width":"100%","height":180,"duration":2425,"description":"Parker Brook is a veteran of Big Food, helping bring an array of household-name brands to countless consumers around the world. While working for one of the world’s largest food conglomerates, he hoped to have the opportunity to create change from within; however, it became apparent that profit would always being the driving force behind every decision. He knew there was a better way. That’s when Parker branched off on his own, launching Lovebird Foods as an alternative to ultra-processed breakfast foods. Tune in as Eva and Ed talk with Parker about his journey to build a better cereal.Some key takeaways from the episode:How Parker’s background in Big Food led to him questioning what food actually is (2:13)What it actually takes to launch a food company from the ground up (5:32)Why clean ingredients matter to Parker (hint: they’re better for the planet as well as for our bodies) (10:13)What the term ultra-processed means in food production (13:34)Parker’s thoughts on making healthy food more accessible for families around the world (17:33)Why eating healthy can actually cost you fewer dollars as well as fewer calories (19:52)Why Parker has committed to donating 20% of Lovebird’s profits to fight childhood cancer — and how that pledge holds him accountable (21:02)Inquiring minds want to know: Parker reveals the top industry secret involved in making cereal shapes (37:26)","thumbnail_url":"https://img.transistorcdn.com/kpX3Cj1ev2p3iPEsgB8FUcrfNaKNWD97bgU_sRlvhdo/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzQwMDMvMTU2OTgw/NDE0Mi1hcnR3b3Jr/LmpwZw.webp","thumbnail_width":300,"thumbnail_height":300}