{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The FMCG Marketing Daily","title":"The FMCG Marketing Daily — June 27, 2026","html":"","width":"100%","height":180,"duration":409,"description":"The FMCG Marketing Daily — June 27, 2026\n\nThe essential daily briefing for brand managers and marketers in consumer goods.\n\nIn today's episode:\n• A senior leadership departure at Coca-Cola's most important operating unit raises immediate questions about strategic continuity across the North American portfolio.\n• Mars is launching Trü-Frü — frozen fruit coated in chocolate — into the Spanish market, marking a significant category extension move for one of FMCG's biggest confectionery players.\n• The founders of Nütrl — the RTD brand acquired by AB InBev — are now backing a challenger tequila label, signalling where smart spirits entrepreneurs think the next category disruption is coming from.\n\nFun fact: The color red on food and beverage packaging has been shown in multiple retail studies to increase perceived sweetness by up to 10-12% — meaning consumers literally taste products differently based on pack color alone, with no formula change. Coca-Cola's dominance of red in the cola category isn't just brand equity; it's actively shaping how millions of people experience the product's flavor before a single sip.\n\nHosted by Marco and Klara.","thumbnail_url":"https://img.transistorcdn.com/LzBpd8Qu80-srZaPUNWyQ8paMQZfID0_dPhQJOk0YiQ/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS85M2Nh/MDI5MTc5NjAwNTA1/NWNmNjBiODliMzE3/NTQ3MC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}