{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"What Works","title":"EP 157: Planning For Parental Leave With StoryMine Co-Founders Catherine Orr & Elena Rue","html":"","width":"100%","height":180,"duration":2383,"description":"\nThe Nitty Gritty\n\n* Why Elena and Catherine approached their second pregnancies different from their first — and how that impacts their work at StoryMine\n* How the cofounders approached their dual pregnancies as an opportunity to implement systems and create a more efficient business model that worked for their ideal way of partnering with clients\n* How they use content marketing to educate and inform potential clients about their work — and why that’s so helpful for\n\nWhen Elena Rue was pregnant with her first child, she didn’t meet with leads in person once she started showing. “I didn’t want them to assume that’s going to change StoryMine,” she says. Which, of course, it didn’t. Instead, it altered her perspective on running a creative business as a parent — for the better.\nNow, as Elena and StoryMine’s cofounder Catherine Orr navigate their second pregnancies — this time, together — they’re approaching it as a “positive disruption” to their business and using it as a catalyst for improvements from hiring to operations. Hear all about it in this week’s episode of What Works.\nWe release new episodes of What Works every week. Subscribe on iTunes so you never miss an episode.\nCreating a pregnancy announcement strategy that aligned with their brand (and personal) values\n“Us feeling like we’re not being authentic goes completely against the work that we do: sharing true stories and the power of how having people talk about what’s actually real and actually true can move people much more than having scripted talking heads talking about why your organization does this great work.” — Catherine Orr\nBoth Catherine and Elena frame their dual pregnancies as a positive disruption to their business. They wanted to share the news with their clients in an authentic way while also ensuring they knew the work would still get done. Knowing there was a limited window before Catherine and Elena went on parental leave also provided an opportunity to plant seeds about their upcoming...","thumbnail_url":"https://img.transistorcdn.com/AmfGeDL96-fhMaeOcqmX7TK_eWrvTLco6OJj2QpZtZI/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS80NGUx/OWY5ZDg1M2E5MmU3/ZjEwOWVmNDM3MWVh/ZjZlOS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}