{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Big Orange Business","title":"130 - You’re Probably Eating Cheese Wrong | Amy Burritt of Euphoric Cheese Shop","html":"","width":"100%","height":180,"duration":2031,"description":"What makes a great cheese different from what you typically grab at the grocery store — and have most of us been storing cheese wrong our entire lives?\nHaley Jones sits down with Amy Burritt, co-owner of Euphoric Cheese Shop in Knoxville, Tennessee, for a fun and surprisingly fascinating dive into the world of cheese.\nAmy explains how to find a cheese you'll actually love, why freshly cut cheese can taste dramatically different, when mold is perfectly normal, how to tell when a cheese has gone bad, why you shouldn't store good cheese in an airtight container, and yes — whether buffalo mozzarella really comes from buffalo.\nThey also talk charcuterie, stinky cheese, cheese rinds, duck fat caramels, Amy's favorite cheeses, Euphoric's best sellers, cheese classes, gift baskets and the wine bar next door.\nBut behind Euphoric is a much bigger story.\nAmy shares how she was diagnosed with breast cancer while preparing to open the shop. Then, just six weeks after Euphoric opened, her best friend and business partner Sherry received her own breast cancer diagnosis. Amy talks about how the Knoxville community rallied around them and how that experience helped solidify Euphoric's mission of building relationships and loving people through their business.\nWhether you're a Knoxville local, thinking about moving to East Tennessee, or simply someone who loves cheese, this conversation offers a look at one of the unique local businesses helping make Knoxville feel like home.\nLearn more about Euphoric Cheese Shop:\nhttps://euphoriccheese.com/","thumbnail_url":"https://img.transistorcdn.com/rg9q_M1AhIVf91bSSWb9XlJMJxNsoqEQAgZNLQ0crQQ/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzQwMTM3LzE3MDY2/NDQ4NTktYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}