{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Craft with May Globus","title":"episode 037: Craig Pearce","html":"","width":"100%","height":180,"duration":4256,"description":"There is a deep kindness that emanates from Craig Pearce that you feel the moment you meet him. The founder of beloved custom furniture company Union Wood Co. also recently launched a new product brand Goodland, which are objects for a slow, considered life. \r\n\r\nHis family moved from Toronto to Vancouver when he was five-years-old - his father was in banking and was relocated. As a kid, Craig grew up in West Vancouver skateboarding and snowboarding - and he was creative even back then, a trait he inherited from his mom. Craig began his road to becoming a firefighter after a pivotal moment on a trip to New Zealand in his early 20s - something he still does full-time. Founding Union Wood Co. in 2009 came by organically, after a stint living in Big White, Kelowna, as a volunteer firefighter, while doing carpentry on the side. \r\n\r\nIn this conversation, we discuss how he expressed his creativity through drawing as a kid; his journey to becoming a firefighter for the past 16-plus years and his love for his second family at the firehall; why he loves building things with his hands and how he’s entirely self-taught; the ins and outs of scaling his businesses; the immersive design & production process of his team at Union Wood Co.; how the slow down of the pandemic sparked the idea for Goodland and the product launching soon (a wood fired hot tub); what he loves about his wife Kendra; why moving half as fast means you notice twice as much; and more. ","thumbnail_url":"https://img.transistorcdn.com/8tu7hXSm3PFXYi4Py1buMVA-8SkFhDmkfS_Zn30YrGY/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzE3Nzc2LzE2MTEz/NDAyNDgtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}