{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"HUNGRY.","title":"Fixing Restaurants, Churchill & Nazi Propaganda, Nassim Taleb, & Wingstop - Rory Sutherland","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/497f8949\"></iframe>","width":"100%","height":180,"duration":8543,"description":"Rory Sutherland\ntook a TOTALLY new angle to this conversation\nRory like you’ve never heard him before.\nON THE MENU:\nBottle Neck Theory: how brands can use Bottle Neck Theory to grow their brand, Bottle necks will move\nThe 7th Law of Persuasion: “Confession works well in the church and well in the advertising room”\nBryon Sharp: Mental Availability vs. Physical Availability: most brands struggle with one or the other\nNassim Taleb, KFC Salads,\nMarketeers Need to think like M16 Detectives: We need more models, Cop DNA model you need different models\nNassim Taleb Predicatablity vs. Randomness in Brand Building: Exposure to natural variation in stimulus is healthy for humans\nWill Guidara Pursue Contradictory Goals “Excellence & Hospitality” + “Surprise & Consistency”\nHow Couples Sexting in 1980’s\nChurchill’s Marketing Secrets to win world war two\nSmart answers lie in dumb questions\nM16 and Bletchley Park Hiring tactics for Challenger Brands: Hire someone who’s mentally unusual, then find a role for them\nJOB Descriptions are DUMB. Hire someone who’s mentally unusual, then find a role for them\nA lot of people do nothing, some people do a lot\nJust because it makes sense, doesn’t make it true\nWe underestimate the power of randomness in Everyday life\nRick Rubin: You’re measured on your outputs “Distraction is not procrastination”\nWhat are we trying to do here really?\nExposure to natural variation in stimulus is healthy for humans\nHow this plays into branding, I.e. predictability vs randomnes.\n18.Engineering solutions are deterministic, Change behaviour it’s cheaper, probabilistic\n19. The Disney Question: just because it makes sense, doesn’t mean it’s true.\n20. The Dunbar Number No One Can Make Meaningful Relationships Past 150 People Humans Can Only Have About 150 Friends Max","thumbnail_url":"https://img.transistorcdn.com/gxmV4UzMdxQXxd72h-fgEanMz6IG37j1u683zTmU0ac/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS85ZGI4/Y2FkNjcwNmEwMDNm/YWUwOTcyZTM0YzYw/YWU3My5qcGVn.webp","thumbnail_width":300,"thumbnail_height":300}