{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Legal Late Night","title":"Private Equity in Legal & Building a Binge-Worthy YouTube Channel","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/49993e99\"></iframe>","width":"100%","height":180,"duration":3361,"description":"Jared Correia breaks down a massive shift in the legal industry: the rise of Management Services Organizations (MSOs). As private equity finds new ways to invest in the legal space without violating ethics rules, Jared explains how MSOs are restructuring law firms and why every owner needs to pay attention.Next, Jared is joined by the coolest guest in LLN history, Owen Hemsath (aka Owen Video), CEO of Acceleratus Media. Owen shares his journey from a 10-year stint as a waiter to becoming a YouTube and video marketing powerhouse.In this interview, we cover:Why YouTube is King: Why lawyers should focus on the YouTube/Instagram \"one-two punch\" rather than chasing TikTok trends.The \"One Good Thing\" Rule: Stop overcomplicating your marketing. Learn why focusing on consistent video content is the best way to build your brand.Scripting for Authenticity: How a proper video structure (beginning, middle, and call-to-action) actually allows your true personality to shine.Stop Gatekeeping: Why the best strategy is walking clients through the legal processes they fear, rather than creating boring commercials.Finally, in the Counter Program, Jared tests Owen’s knowledge of his adopted home state in a hilarious game of \"S* Utahns Say,\"** covering everything from \"Fry Sauce\" and \"Jello Salads\" to \"NCMOs\" (Non-Committal Make-Outs).\nLearn more about Owen \"Video\" Hemsath and Acceleratus Media\nSubscribe to our YouTube Channel.\nWe're actively growing our new podcast network, so check in to find amazing new content.\nAnd check out this week's Spotify Playlist.","thumbnail_url":"https://img.transistorcdn.com/117aOJGTaxGWZGZL7jkeVBEL8Dj25G3qHx-H5oBUhzo/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS84NjE0/N2MxMDkwOTBiM2Zm/MTExYjk4MWFhNjIy/OTkzZi5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}