{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Growth In Reverse: Newsletter & Email Growth","title":"Building a $2M Newsletter While Getting Lazier with Katelyn Bourgoin","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/49a73242\"></iframe>","width":"100%","height":180,"duration":3153,"description":"Get 30 proven strategies to grow and optimize your email list FREE >>\"Less is more. The key to growing Why We Buy wasn’t doing more—it was doubling down on what worked and cutting the rest.” — Katelyn BourgoinChenell & Dylan are joined by Katelyn Bourgoin of the Why We Buy newsletter.Chenell researched & wrote a GIR Deep Dive on Katelyn back in 2023. At that point, Katelyn's Why We Buy newsletter had just surpassed the 50k-subscriber mark and she was in the midst of earning $300k with her newsletter. Fast-forward 18 months: Why We Buy is approaching 70k subscribers and nearly hit $1M in revenue during 2024. That's nearly 1.5x subscriber growth and over 3x revenue in only 18 months. In our chat, we talk about what's driving revenue these days for Katelyn, and how she's approaching newsletter growth.  → Take your newsletter to the next level with GIR Pro >>→ Get free access to 75+ newsletter Growth Levers here >>KEY TAKEAWAYSKatelyn’s newsletter journey: from launch to nearly $1M revenueThe strategy behind using flash sales to smooth out revenue spikesHow Katelyn segments her audience for more targeted salesThe mix of paid and organic growth strategies fueling Why We BuyWhy repurposing content is key (and how Katelyn does it effortlessly)AI-powered tools Katelyn is building to help businesses craft better messagingIntroducing Friyay—a new interactive, gamified newsletter experiment (and how Katelyn is gauging success)The balance between sponsorships and product revenue...and much more!LINKS MENTIONEDKatelyn's Why We Buy newsletterKatelyn on LinkedInKatelyn on TwitterKatelyn's GIR Deep Dive: Article || Video Growth In Reverse PRO CommunityCheck out past Growth In Reverse Deep Dives: https://growthinreverse.com/archiveFOLLOW ON SOCIALChenell: Twitter | LinkedIn | BlueskyDylan: LinkedIn | BlueskyOUR NEWSLETTERSgrowthinreverse.comgrowthcurrency.netSubscribe & Leave a Review:Love what you’re hearing? Make sure to subscribe, and if you found this episode helpful, leave...","thumbnail_url":"https://img.transistorcdn.com/NU089nPMmUVIXDYYK0f8JTk7Gdyp67hzxCSr-X8nOOE/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lYThj/YzZjMTc0ODc4YzIw/ZWFkNzgxN2FkYzg5/MjI1ZS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}