{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Ecommerce On Tap","title":"Why Unilever Bought Grüns for $1.2B","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/49b7029f\"></iframe>","width":"100%","height":180,"duration":2652,"description":"Grüns didn’t just build a supplement brand — they redefined how people consume greens.In less than 3 years, they went from launch to a $1.2 billion acquisition by Unilever — one of the most aggressive buyers in health & wellness.In this episode of Ecommerce on Tap, we break down:Why gummies beat powdersThe manufacturing breakthroughs that made Grüns possibleHow they scaled to millions of units per dayAnd why Unilever had to buy themIf you’re building a CPG brand, this is a masterclass in:Product-market fitSupply chain innovationExit strategy","thumbnail_url":"https://img.transistorcdn.com/wnAqx4kSc44rvinPQKoXfUdJEYTnM0g-Kvm15K6WfNw/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS80YWIx/OGMwNDI3NmYxY2Rk/NGJmNDA2MmUzZjVi/ODUyOS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}