{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Choice Hacking: The Marketing Psychology Podcast","title":"Confirmation Bias: The ethics and advantages of customers' desire to be right","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/49ba6890\"></iframe>","width":"100%","height":180,"duration":635,"description":"Have you ever ordered dinner in a restaurant, and after telling the waiter your order they comment “Good choice!”. How did it make you feel? Did you begin looking forward to your meal a little more, knowing that your choice was a “good” one?\n\nIf so, you’re not alone. When taking a risk, making a choice, or buying a product, people love to hear that their decision was a good one. So much so, that they’ll ignore information that directly conflicts with this belief.\n\nWhy? It’s an example of a psychological phenomenon known as Confirmation Bias. Join me today as I dive into how to avoid - and take advantage - of this common cognitive bias.","thumbnail_url":"https://img.transistorcdn.com/AsCudvVTfYwbANKYlY5W4uNs5KqIKpejtuIIUA_WWys/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS80MzM1/NjNlOGRlZTRiMjJj/ZTIxNGI2OGUxODVk/YzdmOS5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}